Everything you need to manage relationships.
Nothing you don't.
Water LLM replaces your CRM, your invoicing tool, and your morning prep routine. It all runs inside Google Sheets — connected to the tools you already use.
Contact relationship management
Not a contact list. A living record of every relationship — who they are, how you're connected, when you last spoke, and what matters to them.
- Full contact identity — name, company, title, all communication channels in one row
- Activity tracking — last email sent/received, last meeting, days since contact — all automatic
- Relationship context — your notes, tags, custom fields. Add any column you want
- Smart status — active, warm, cold, needs attention — based on real interaction data, not guesswork
Google Workspace, natively
Water LLM doesn't just connect to Google — it lives there. Your CRM is a Google Sheet in your own Drive. Syncs run on Google Apps Script, and the AI runs on Google Cloud — your business, data and relationships run inside Google.
- Google Contacts sync — bi-directional. Edit in the sheet or in Contacts, both stay current
- Gmail activity tracking — every email sent and received, logged automatically by contact
- Calendar integration — meetings recorded with duration. Actual hours, not estimates
- 8 user-defined fields — custom categories that sync directly back to Google Contacts
LinkedIn import pipeline
Your LinkedIn network is an asset. Water LLM turns it into one you can actually work.
- Bulk import — export your LinkedIn connections (ZIP file), import with one click
- Name parsing — handles "Dr. Sarah Johnson MBA (she/her)" without breaking
- Message history — tracks sent and received dates from your LinkedIn messages export
- Smart deduplication — merges against existing contacts by name, email, and company
- Scale — handles 2,000+ connections cleanly
Intelligence that knows your clients
Not generic AI. Context-aware intelligence grounded in your actual relationship history — your emails, meetings, notes, and calendar.
Daily briefing
Arrives before you open your calendar. Today's meetings with full context: last meeting date, what you discussed, recent emails, and what you should know before the call.
Email outreach drafts
AI reads your last three emails with a contact before drafting the next one. Personalized check-ins that sound like you wrote them — because the AI knows how you write.
Monthly business analysis
A snapshot of your business health: client engagement trends, revenue projections, relationships that need attention, and opportunities you might be missing.
Calendar assistant
Context for every meeting, automatically. Who you're meeting, what you talked about last time, what's changed since then. One click before every call.
Invoicing & client tracking
Send professional invoices, track payments, and know whether each client is actually profitable — all from the same sheet as your contacts.
- PDF invoice generation — from a Google Docs template you customize
- Payment tracking — sent, paid, overdue dates. No separate invoicing tool needed
- Client profitability — actual hours from Calendar vs. billed amount, including T&E
- Clients — meeting hours, engagement status, and billing in one view
Smart tasks & scheduled workflows
Water LLM doesn't wait for you to check. It watches for signals and surfaces what needs attention.
Ghosting detection
Flags contacts who've stopped responding. You sent 2 emails, no reply — Water LLM notices before you do.
Overdue invoice alerts
Invoices past due date get flagged automatically. No more checking a separate spreadsheet or forgetting to follow up.
Scheduled sync jobs
Set it and forget it. Gmail sync, contact refresh, outreach drafts — all run on a schedule you configure once.
Your business, data and relationships run inside Google.
Your CRM runs on Google Apps Script in your own Google account, and the AI features run on Google Cloud. No outside databases, no third-party AI providers, no vendor lock-in. If you leave, you still have a fully functional spreadsheet with all your data.
Get Started →