The CRM that lives where you work — and thinks like you do.
AI-powered relationship management that runs inside Google Sheets. It reads your Gmail, Calendar, and LinkedIn — then helps you stay present with every client. No new software to learn.
All you need is a Gmail account. Google Workspace recommended for large contact databases.
The problem
CRMs were built for sales teams.
You're not a sales team.
You're a coach, consultant, or solopreneur. Your relationship is the product. You don't need pipeline stages and deal rooms. You need to remember what matters, stay present, and never let a relationship go cold.
Traditional CRMs
- Built for sales pipelines & deal tracking
- $25-800/month per seat
- Your data lives on their servers
- Requires manual logging of every call
- Rigid schemas you can't customize
The "wing it" approach
- Scroll through contacts hoping to remember
- Sticky notes & mental reminders
- Important people slip through the cracks
- Follow-ups don't happen
- Warm relationships go cold
Water LLM
- Built for relationships, not pipelines
- Runs in Google Sheets you already own
- Your data never leaves your Google account
- Automatic tracking from Gmail & Calendar
- Add any column, any time. Your schema.
How it works
Set it up once. Let it run.
No onboarding calls. No data migration headaches. Connect your Google account and you're live.
Connect Google Workspace
Link your Gmail, Google Calendar, and Google Contacts. Water LLM reads your existing data — emails sent and received, meetings booked, contact details — and builds your CRM automatically.
Import your LinkedIn network
Export your connections from LinkedIn (takes 2 minutes). Water LLM parses the CSV, cleans up names, tracks message history, and merges everything into your CRM — deduplicating against existing contacts.
Your CRM runs itself
Every morning: email activity is logged, calendar meetings are recorded, contacts are refreshed, and personalized outreach drafts appear in your Gmail. You review and send. That's your CRM workflow — maybe 20 minutes a week.
Who it's for
Built for people where the
relationship is the product.
Coaches & Consultants
Session notes, client history, and follow-ups in one place. See what you discussed last time before every call — in three seconds. Your notes never sync to a third-party database.
Solopreneurs & Founders
400 contacts and growing? Water LLM tracks every email, every meeting, every interaction — and flags who's going cold before you forget. Your network compounds while you sleep.
Fractional Executives
Managing multiple client relationships across engagements. Daily briefings with context for every meeting. Invoice tracking with real hours from Google Calendar. One tool, all clients.
Business Developers
Turn your LinkedIn connections into an actionable contact database. Import 2,000+ connections, parse message history, and let AI draft re-engagement emails for people who've gone quiet.
Spreadsheet Power Users
Add columns. Write formulas. Sort by custom criteria. Build your own views. Water LLM adapts to your schema — not the other way around. It's your spreadsheet, fully extensible.
AI-Forward Professionals
AI that actually knows your clients — because it reads your emails, calendar, and notes before it writes anything. Briefings and outreach grounded in your real relationship history.
Simple pricing
One plan. Everything included.
No tiers, no per-seat charges, no feature gates. Start with a 7-day free trial — no credit card required.
Everything from day one
All you need is a Gmail account to get started. Google Workspace recommended for large contact databases.
Your relationships deserve better than a pipeline.
7-day free trial. No credit card. No new software to learn. Just connect your Google account and go.